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Making Things Better Together: The Applewood Way
Join us in embracing our core values of teamwork, exceptional experiences, and proactive solutions as we strive to enhance every moment for our clients and community. Your small actions can lead to big impacts—let's move forward together!
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Prompt
A SHARED PURPOSE: DEFINING THE APPLEWOOD WAY A recap for those who missed the session Our Focus: Make Things Better At Applewood, our shared focus is simple: Make Things Better. We strive to improve every experience—whether it’s for a client browsing our lot, a teammate navigating a busy day, or a member of the community impacted by our presence. Small actions, done consistently and with care, are how we move forward—together. Our Core Values: What Drive Us Team Beats with One Heart We move as one. We look out for each other, share responsibility, and own our part in the bigger picture. Best-in-Class Experience We aim higher—not just for sales or service numbers, but for how people feel when they walk through our doors. Every guest. Every time. Find a Way to Say Yes We don’t just point out problems—we look for solutions. Being flexible, creative, and positive is what sets us apart. What Makes Applewood Different? We’re not here to blend in. We’re here to set the bar and raise it—with style, heart, and a relentless drive to be better than we were yesterday. We know who we are, and that identity fuels how we show up, how we support each other, and how we serve our guests. "We're here to shake things up, push boundaries, and show the auto world that there's a better way to do things — with a bit of style, a lot of heart, and a genuine commitment to being the best." — Brent Sayles Why This Matters 59% of customers choose a dealership based on reputation—reviews matter. Customers return to places that feel consistent, trustworthy, and human. We operate in a competitive market—how we make people feel is our advantage. Small Gestures, Big Impact During the session, we explored the power of a thank you—how it builds trust, strengthens teams, and boosts morale. It is one of the simplest and most impactful tools we have. “It does not take much to have a big effect on the person who hears it. Saying something is better than nothing.” — Dr. Sara Algoe, UNC Chapel Hill You may not have been in the room—but you’re part of the purpose. Start with a thank you. Look for one small moment. Make Things Better.
